If you’ve ever wondered what goes on behind the scenes at a professional campaign photoshoot you’ve come to the right place because we’re about to let you into (some) of our secrets!
We were delighted to head into 2019 with a brand-new celebrity ambassador on board in the form of Alexandra Cane from Love Island. A devoted Racoon fan, Alexandra has been wearing our extensions for about 14 years.
We knew we would be launching Alexandra on 1st January, so we start the new year as we mean to go on and got down to business with a special shoot set up for 2nd January!
Our slightly sleepy crew assembled at a studio just outside London bright and early. Photographer Carla Guler had flown in that morning especially for the shoot and Stylist Alexis Knox was ready and waiting with some fantastic looks sourced especially for Alex.
Brand Ambassador Cinta Miller has been doing Alexandra’s hair since she was a teenager and the two of them are great mates. Alex wears 18” Luxe Links in Colour 3, which is a really close match for her naturally black hair.
Our shoot created four signature looks to showcase how very different styles can be achieved using the same extensions. From Alex’s iconic long soft curls, through to a shorter lob, a smooth sleek style and a wet-look slicked back version, we’re sure you’ll agree that she looks amazing in each and every shot!